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Nadel

Strategy
Naming
Identity
Web
Packaging
Print
Environmental

Since 1953, Nadel has designed & delivered targeted, impactful merchandise to brands. As a global company, they wanted to evolve their brand to better reflect their approach. We worked as a strategic partner to refresh their name, positioning, identity, website, and a range of collateral.

Naming & Identity

Naming & Identity

When Nadel came to us, they were using the brand names Jack Nadel International and JNI. We recommended they rename to simply Nadel as an homage to the family-own business and a more elevated feel.

Color Palette

Collateral

Interior Art Direction

In collaboration with Standard Architecture

Brand Book

Brand Book
Social
Social

Studio Photography

Studio Photography
Web