Since 1953, Nadel has designed & delivered targeted, impactful merchandise to brands. As a global company, they wanted to evolve their brand to better reflect their approach. We worked as a strategic partner to refresh their name, positioning, identity, website, and a range of collateral.
Naming & Identity
When Nadel came to us, they were using the brand names Jack Nadel International and JNI. We recommended they rename to simply Nadel as an homage to the family-own business and a more elevated feel.
Interior Art Direction
In collaboration with Standard Architecture