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Parachute is one of the top direct-to-consumer luxury bedding brands in the country. We worked with founder Ariel Kaye to build the brand from scratch, starting with the company name, which references the shape a sheet makes as it billows down when making the bed. From there we created a complete identity system; including a logo, typography, icon suite, packaging and print design, and a custom e-commerce website.

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Identity / logo
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Naming
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Parachute / Packaging

Clean, modern design helps create the feel of an elevated essential.

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Sticker

Parachute icon

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Social Media Icon
Custom chart illustration
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Tissue Paper
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Hangtag design
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