We believe that when we take care of our home, it takes care of us.
Parachute is one of the top direct-to-consumer luxury bedding brands in the country. We worked with founder Ariel Kaye to build the brand from scratch, starting with the company name, which references the shape a sheet makes as it billows down when making the bed. From there we created a complete identity system; including a logo, typography, icon suite, packaging and print design, and a custom e-commerce website.
We we designed the packaging and unboxing experience we took every opportunity to make the customer feel like they were getting something very special.
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