Knockout
Knockout is a new boxing studio based in Los Angeles. We were asked to create a modern and elegant identity system that spoke to the studio's trustworthy, gender-neutral environment. The implementation of a broad series of illustrations and graphics, restrained color palette, and logo system helped achieve their goal.

Identity / logo

Signage
Bold graphics and a restrained color palette give an athletic yet elegant feel.

Label design

Forest
Gold
Blush
Off-black
Color Palette
Green