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Downtown Santa Monica

In 2015 we began work on an identity refresh for Downtown Santa Monica, updating their logo, color palette and typographic standards. The project has transitioned into an ongoing relationship with DTSM's fantastic team, resulting in a more robust reimagining of the brand through the design and build of a new website, yearly annual reports, advertising and print collateral—all featuring custom drawn headline typography and illustrations. 

Downtown Santa Monica

Custom hand lettering

Hand lettering, custom drawn for each headline, is used throughout the branding.

Downtown Santa Monica
Icon Suite
Downtown Santa Monica
Downtown Santa Monica
Downtown Santa Monica
Print collateral
Before
Downtown Santa Monica
After
Downtown Santa Monica

Identity Refresh

For a modern and versatile logo refresh, we updated the typeface and replaced the cut-off, shaded shape with a full circle filled with flat color.

Downtown Santa Monica
Website design & build
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