Propeller is a platform for positive social impact. Users earn points for engaging in socially conscious content and sharing with friends—it's like getting frequent flier miles for doing good. With bands like Incubus, Bleachers, The Alabama Shakes and Kendrick Lamar participating, incentives are high.

We're really excited to have been a part of this brand from the beginning: giving it a name, an identity, and a completely customized digital presence.