Lil' Bruiser's features limited-edition cookie boxes that contain everything necessary to build your own delicious Linzer Tarts. We loved creating the identity, illustration system and e-commerce website for this sweet brand, and were especially excited about the creative challenge of creating custom packaging for the kits.
When putting together Lil' Bruiser's packaging suite, no detail was too small. Each sticker, hang tag, insert, and box flap was hand-illustrated.
We designed and created a custom die for the boxes themselves, which feature compartments for each element of the kit—the Linzer cookies, a tiny jam jar, powdered sugar shaker, and an instructional insert with a special spot for a wooden jam spreader.