Paint with a point of view.
Bespoke and storied colors, Portola Paints is a Los Angeles paint company specializing in traditional and specialty finishes.
Ludlow Kingsley worked with the Portola owners to re-design their brand identity and product packaging. It was a giant lift, starting with refined brand position and working our way through every key customer touch-point. We're all thinking of buying mansions in Santa Barbara and repainting them with Portola Paints.
An historic serf logotype update was meant to not disrupt the rich connected already established by the pre-existing brand design. We kept the feel but updated the lines, giving it a more spirited feel.
The Portola brand is uniquely positioned to not only inspire but empower unimagined possibilities.
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