Unfinished Apparel

Uplifting apparel that feels good, looks good, and does good.

Strategy / Identity / Web

The company began with a simple mission: to provide psychiatric units with comforting, safe alternatives to paper scrubs. Today, Unfinished Apparel continues to expand its impact, working to transform standard practices in psychiatric care.

Unfinished Apparel creates comfortable, inclusive clothing that empowers people to write their own stories while transforming standards of dignity in mental health care. We worked closely with the founder to reimagine her brand after years of doing everything herself.

Logo Image w Text
Logo Design

The Unfinished logo is a play on the meaning of the word. And in the case of this important brand, unfinished means nothing is written when it comes to your potential. We took this meaning to heart and played with the letters, finding beauty in the missing pieces.

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Dignity Through Design

Unfinished Apparel prioritizes thoughtful design that puts comfort and personal agency first. Every element respects both body and identity, creating clothing that preserves dignity in everyday life and treatment settings alike.

 

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