Our mission is to help women feel their best, so they can be their best.
Arrae is a wellness brand that makes accurately dosed, natural supplements for women who want to feel their best, always. Founded by a successful blogger, a naturopathic doctor, and an experienced engineer, on a mission to make herbal remedies that solve everyday problems accessible. They came to us looking for a name, strategy, identity, and packaging that evokes their ethos of providing products that work without compromising quality or aesthetic.
When coming up with a name for this brand, we loved the meaning behind the word Array – it speaks to creating order for the various facets of one's health. We decided to modify the spelling to remove the unsightly dangling tail on the letter y but to also create a word that will forever be associated with this brand. The design of the type plays off thick/thin, serif and sans-serif typefaces. Which is it? All of the above, wink wink ;)
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