Arch into Cosmos
Archway is a platform built for developers to easily build decentralized apps using blockchain technology. We partnered with one of the biggest names in crypto, Tendermint, to define and design a brand system that accurately represented the world of possibilities that Archway offers.
The custom wordmark is deceptively simple, utilizing bold and balanced letterforms combined with quirky glyph elements to reflect the brand's confidence and modern approach.
The website's concise, thoughtful, and approachable copy is complemented by striking blocks of color, clean typography, and understated animations that are compelling and interesting, inviting developers to linger and enjoy the browsing experience.
Inspired by key components of blockchain technology, quirky glyph elements, modules, and alternate wordmarks were created to further convey the notion of cryptography and the process of coding and transforming text, a playful nod to the brand's foundation.
The selected color palette is a far cry from the royal blue tones you typically see in innovative tech companies. A sophisticated and vivid palette of fire red, forest green, and pops of gold and grey provides a compelling visual identity that reflects a sense of originality and innovation.
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