Caroline Francis

Ritualize the act of self-care.

Strategy / Identity / Web / Packaging / Print / Photography

Caroline Francis is a fragrance house founded by a landscape architect. Every scent begins with a real place. A garden, a hillside, a forest floor, and the botanical knowledge that comes from over twenty years of designing how outdoor spaces look, feel, and smell. We make 100% paraffin free coconut soy candles and pure essential oil bath salts for people who believe that how a room smells is as important as how it looks. Where stillness lives. 

Logotype Design

Our mission is to inspire people to think differently about life's simplest pleasures—like lighting your favorite candle. We put deep thought into everything we create, and our brand tone offers transparency reflective of our expertise. 

There are so many fun moments for the brand visual identity to shine! From colorful packaging to a refreshed website experience, the new brand truly draws parents in while celebrating the joy of decorating a nursery that feels like you. 

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