Keep Doing What You Love
Baby Tula's comfortable, functional, and stylish baby carriers empower parents in their unique journey.
Tula came to Ludlow Kingsley for a full brand overhaul including new logo and logomark. We had so much fun repositioning the brand strategy, creating a new brand identity and designing every key customer touch point.
Inspired by the effortless shape of the carrier itself, we took a beautiful sans-serif type face and swooped the letter t to cuddle itself into the letter u. Snug as a bug in a rug.
No better way to show your customers how much you care for their patronage then by connecting with them through a thoughtful unboxing experience.
We leave no stone unturned. The table of contents in Tula's brand guideline documents feature 60 pages covering critical aspects like Our Promise, Brand Tone and in-depth visual content strategy.
Thank you for reaching out!
We will be in touch shortly.