Designing a joyful and fun tea brand.
Gotcha Matcha is an elevated wellness brand that inspires people to confidently purchase and prepare matcha tea. Founder Alissa White came to Ludlow Kingsley with a name and an idea, but looked to our team to direct everything for her brand—from strategy to packaging to. a Shopify website.
Our Gotcha Matcha visual identity is vibrant, recognizable, and fun! Every moment in this brand is designed to set it apart in the otherwise serious landscape of matcha branding. One of our favorite moments is the custom illustrations on the front of each product. Which one is your favorite!?
Photography @Tana Gandhi
Gotcha Matcha's hand-drawn logo was inspired by the gentle steam rising from a freshly brewed cup.
Embracing the narrative of various matcha preparation methods, each product SKU is paired with a unique matcha bowl illustration for the key details on the front of the packaging.
From our website to visual content strategy, we led the brand vision every step of the way. Let's make matcha!
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