Goodies

Crafting a signature logo to stamp on every bowl, spoon, and plate.

Identity

Goodies is a fun little home goods shop that sells beautiful household items all under $25. The owner came to us looking for an identity that reflected her love for the color marigold (an homage to Buddhist monks robes) as well as her experience in procuring lovely goodies from all over the world. Our approachable and fun identity system is designed to make anyone smile!

In just a few short years, Goodies has expanded it's brick-and-mortar reach, opening stores on Abbot Kinney in Venice, in Atwater Village, Costa Mesa, and Santa Monica. It's remarkable how much impact these stores have had the affordable home goods market.

Logo Image w Text
Logotype Design

Is it a serif logo or sans? Or both? It changes when you're not looking.

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Visual Identity

A brand's visual identity goes beyond just the custom logos we create. Goodies signature marigold is a recognizable color that draws you in. We found it particularly memorable as a product photo backdrop, eye-catching post card, or cute pop of color in graphic moments. Speaking of graphic moments, do those eyes remind you of anything? Maybe the OOs of the logotype? 

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See-Saw Images
See-Saw Images
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Images Across
Brand Expansion

We still can't believe it when we see our design work stamped into so many beautiful products sourced from around the world. Also, doesn't the visual identity look so incredible on a storefront!? We're so excited to see Goodies continue to grow. 

See-Saw Images
See-Saw Images
See-Saw Images
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