Parachute

We believe that when we take care of our home, it takes care of us.

Naming / Identity / Packaging / Print

Parachute is one of the top direct-to-consumer luxury bedding brands in the country. We worked with founder Ariel Kaye to build the brand from scratch, starting with the company name, which references the shape a sheet makes as it billows down when making the bed. From there we created a complete identity system; including a logo, typography, icon suite, packaging and print design, and a custom e-commerce website.

Logo Image w Text
Logotype

This logotype is play on a classic deco letterform but we flipped the thick / thin orientation around from letter to letter cause who sleeps only on one side?

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Images Across

We we designed the packaging and unboxing experience we took every opportunity to make the customer feel like they were getting something very special.

See-Saw Images
See-Saw Images
See-Saw Images
See-Saw Images
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