SCA 2021 Coffee Design Award Winner

As the first organic coffee shop in Los Angeles, we wanted our refreshed branding to convey our unwavering commitment to our community and eco-friendly practices. Our distinct logo was hand drawn, representing our small-batch approach and down-to-earth attitude. Through the rebranding journey, we continually returned to the image of "dirt under fingernails" after a long day of tending the earth. The graphical hand with a flower sprouting from the soil represents this intersection of humans and the environment, communicating our stewardship and the nurturing, relationship-focused way of making coffee.