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@ludlowkingsley
SCA 2021 Coffee Design Award Winner

As the first organic coffee shop in Los Angeles, we wanted our refreshed branding to convey our unwavering commitment to our community and eco-friendly practices. Our distinct logo was hand drawn, representing our small-batch approach and down-to-earth attitude. Through the rebranding journey, we continually returned to the image of "dirt under fingernails" after a long day of tending the earth. The graphical hand with a flower sprouting from the soil represents this intersection of humans and the environment, communicating our stewardship and the nurturing, relationship-focused way of making coffee.

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