Parachute
Parachute is one of the top direct-to-consumer luxury bedding brands in the country. We worked with founder Ariel Kaye to build the brand from scratch, starting with the company name, which references the shape a sheet makes as it billows down when making the bed. From there we created a complete identity system; including a logo, typography, icon suite, packaging and print design, and a custom e-commerce website.

Identity / logo

Naming

Parachute / Packaging
Clean, modern design helps create the feel of an elevated essential.

Sticker
Parachute icon

Social Media Icon
Custom chart illustration

Tissue Paper

