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Parachute

Parachute is one of the top direct-to-consumer luxury bedding brands in the country. We worked with founder Ariel Kaye to build the brand from scratch, starting with the company name, which references the shape a sheet makes as it billows down when making the bed. From there we created a complete identity system; including a logo, typography, icon suite, packaging and print design, and a custom e-commerce website.

Parachute
Identity / logo
Parachute
Naming
Parachute
Parachute / Packaging

Clean, modern design helps create the feel of an elevated essential.

Parachute
Sticker

Parachute icon

Parachute
Social Media Icon
Custom chart illustration
Parachute
Tissue Paper
Parachute
Hangtag design
Parachute Icon Suite