The mission of General Public—a new venture in 3-D prints of fine art helmed by Portia de Rossi—is to make great art available to a wider audience than ever before.
Using innovative technology to create unprecedented accessibility, the company seeks to upend the way we value art. With these goals in mind, we created an identity system that spans across the web, packaging, environmental signage and print collateral.
General Public's stationery system utilizes clean, minimal design and a stark color palette, in keeping with the company message.
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